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Adobe® Search&Promote;—Drive relevant matches
Description
Adobe Search&Promote; enables marketers to optimize how visitors browse, find, compare, and select relevant products and content on web and mobile sites. Businesses can easily promote priority items based on business objectives and visitor intent, as well as automate merchandising and promotions activity via KPI-based triggers or metrics. Adobe Search&Promote; is part of the Adobe Online Marketing Suite, powered by Omniture, for online business optimization.
Business Challenges
Search is the primary form of navigation on many websites and is often the first step potential customers, especially mobile users, take to meet goals. When visitors don't find what they're looking for on the first try, they typically search elsewhere for what they need, resulting in lower engagement, conversions, average order value (AOV), and customer retention. Marketers, however, often don't have the necessary tools at their disposal to create and manage optimal visitor search experiences and to deploy strategies that will lead to mutually beneficial conversion outcomes. Plus, most businesses depend heavily on IT to make changes and manage seasonal or event-driven spikes in traffic rather than give marketers the flexibility they need.
Solution
Adobe Search&Promote is a reliable and scalable hosted site search application, capable of scaling to millions of pages or products, for heavily visited online businesses ranging from retail to news sites. It offers unprecedented levels of marketer control and metrics-based relevance:
- Enterprise-class Software-as-a-Service (SaaS) application, eliminating the need to plan upgrades and monitor performance and allowing businesses to innovate
- Highest degree of metrics-driven relevance through built-in actionable analytics reporting spanning a business’s key performance indicators (KPIs)
- Flexible search and navigation interfaces for web and mobile, giving visitors rich experiences that lead to conversion-generating matches with products or content
- Intuitive, web-based marketing console, providing maximum control and ability to deliver relevant, search-driven experiences and optimized results
- Tight integration with the Adobe Online Marketing Suite of applications
- Provide visitors with rewarding and efficient experiences—Promote visitor engagement, conversion, and satisfaction through the use of tools such as search and navigation, allowing visitors to get their questions answered faster.
- Increase relevance for maximum impact—Combine real-time metrics, merchandising rules, and customer intent to deliver relevant experiences.
- Spotlight and target content to bring customers closer to goals—Deliver search results in unique ways that anticipate intent and meet marketing objectives.
- Easily execute promotions and merchandising strategies—Build and manage business rules, and simulate strategies that drive promotional content, cross-sell/upsell, or unique and timely offers.
- Optimize natural web search rankings—Use a built-in site map, optimized URLs, and dynamic meta content to leverage the attraction of web page or catalog content.
Flexible search and navigation interfaces
- Search features like auto-complete and “did you mean?” guide site visitors faster and more accurately to the right results.
- Refinements based on any decision-making criteria or facets such as color, gender, customer ratings, published date, or format (video, blog, article) supplement active navigation, social browsing, and sort and filter options.
- Rich results through integration with Adobe Scene7® give results images more visual appeal and enable online shoppers to examine results in more detail.
- Built-in linguistics, extensible industry terminology, and business rules enable visitor queries to be interpreted, disambiguated, and even corrected accurately to help ensure consistent matches with products and content.
- Helpful related content such as videos, blog links, articles, and reviews can be delivered within search results or designated zones.
Advanced marketer console
- Integrated reporting by Adobe SiteCatalyst®, powered by Omniture, allows marketers to monitor highest/lowest converting search terms and paths and to understand what visitors are finding and not finding.
- Visual rule builder provides an easy way to create business rules to accommodate unique search scenarios or merchandising exceptions, such as “search term: Rioja → display Old World Wine promotional banner.”
- Experimentation with business and ranking rules enables marketers to simulate experiences in their own site environments.
- Promotional banners can be managed and deployed completely from within Adobe Search&Promote.
- Extensible domain dictionaries spanning more than 25 industries help ensure superior quality of search.
Metrics-driven relevance
- Interactive tuning tool lets marketers and merchandisers create relevance formulas using their existing Adobe SiteCatalyst reports (for example, conversion rate, page views, tweets).
- Decision support for marketing strategies and validation of merchandising intuition enable the development and implementation of high-return strategies.
- Real-time analytics allow search results to be dynamically ranked according to business objectives.
- Metrics from multiple data sources and KTI thresholds can be leveraged to trigger automated merchandising strategies, such as seasonal or holiday campaigns.
- Self-optimizing search, navigation, and merchandising experience frees up business users to focus on key business issues.
Create relevant and efficient experiences
- Dynamic landing pages provide relevant and effective experience for paid search, email marketing, and affiliate marketing programs.
- Ability to turn searches into opportunities to present optimized experiences helps meet marketing or merchandising goals.
- Customer-centric results respond directly to customer intent and shorten the path to conversion.
Scalable and proven SaaS infrastructure
- Comprehensive infrastructure combines the flexibility of on-premise software with the operational benefits of managed services.
- Proven SaaS reliability, performance, and security remove hardware overhead costs and concerns and the need to provision for seasonality and event-driven spikes in traffic.
- Incremental indexing helps ensure visitors are searching on the most up-to-date content and products.
- Adobe’s in-house site search and merchandising optimization specialists can work remotely within the application.