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Survey—Measure Audience Sentiment
Description
Omniture® Survey is now Adobe® Survey, powered by Omniture®. Adobe Survey helps organizations easily design, create and implement online surveys to measure audience sentiment. Surveys are an essential method used to determine brand perception, customer satisfaction, employee motivation, and partner engagement. Better understanding of audience sentiment leads to engaging interactions, focused product development, and enhanced brand perceptions. Adobe Survey is part of the Adobe® Online Marketing Suite of applications for online business optimizations.
Business Challenges
Organizations are continually gathering information about how customers use their products and services or would like to see the product developed. Attitudes towards products and services continually evolve as markets change. The Internet allows customers to compare products, prices and promotions, and move easily from one site to the next. In addition, web 2.0 technologies allow customers, partners, and employees to have an amplified voice. Online surveys provide a cost-effective way to quickly gather information from customers, respond to customer actions, and establish an ongoing dialog with the ecosystem of brand influencers.
Solution
Adobe Survey enables organizations to accurately measure audience opinions, attitudes, and motivation in real-time, and take immediate action based on responses.
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Measure Brand Perception
Understand how your customers perceive the different elements of your brand. -
Improve Survey Design
Real-time survey results provide the insight to immediately enhance survey design to achieve desired outcomes. -
Establish a Dialogue
Increase interaction and engagement by providing audiences with an opportunity to express their opinions. -
Enrich Customer Profiles
View survey responses with Web analytics data for a better understanding of customer persona. -
Engage All Audiences
Improve employee motivation and strengthen partner engagement by acting upon perception measurements across all brand influencers.
Sophisticated Survey Creation
- Use different question types and branching options to create a more robust and accurate response
- Allow customers to take a variety of paths and expand on their responses through branching survey, providing a fuller customer perspective
- Use different question types to present your questions in the most effective manner possible
Multiple Start Options
- Embed surveys for quick responses or separate surveys into a dedicated non-intrusive overlay
- Customize individual surveys to use in a variety of subtle ways throughout the site so your customers do not feel inundated
Instant Customer Feedback
- Immediately enhance survey design and effectiveness through real-time reporting insight
- Generate immediate visitor responses on a variety of topics throughout site pages
Flexible Launch Controls
- Time boxed surveys offer non-intrusive online surveys in »»response to customer actions
- Capture extensive feedback on every customer or just »»random snapshots by controlling the frequency of survey launches
Integrated Response Tracking
- Know who participated, who left and where they left
- Strengthen customer personas by using demographic data to drive targeted remarketing campaigns
- Forward survey status across Web site domains to avoid showing the same survey to a visitor multiple times
Response Correlation
- Export survey responses to MS Excel and correlate with behavior and demographics to influence business decisions