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omniture

  1. When does it pay to pay for a testing & optimization solution? Compare #Adobe #Test&Target v. Web Optimizer.
  2. Google is indexing Facebook Comments appearing on websites:
  3. RT @Adobe See how @Bonnier AB uses our #DigitalPublishing Suite to extend the reach and impact of its brand:
  4. Smartphone owners - who are they? @Forrester has the answer:
  5. Exciting news!: Adobe plans to integrate @Auditude with the Adobe Digital Marketing Suite: #omniture
  6. RT @Adobe Welcome Auditude! Innovative video monetization platform will be a key component of Adobe’s Media Solutions
  7. What's the optimal headline length? Introducing the 65 character rule.
  8. This holiday season, don’t leave any $$ on the table. Devise a testing and optimization plan, even among the chaos:
  9. RT @AdobeUK: Adobe & @econsultancy Digital Intelligence Briefing How does marketing technology affect your org?
  10. Study: Only 13% of respondents thought they were very effective at measuring social media campaigns: via @eMarketer.
  11. Analytics isn’t just all about measuring…it can actually help improve your testing efforts. @richpage explains how:
  12. Halloween time (only less scary, more helpful): Back From the Dead – 3 Units You Thought Were Goners via @ClickZ
  13. Ad and social campaigns go together like cookies and milk. . It’s becoming impossible to have one without the other.
  14. The post-pc era: 55% of real-time entertainment is consumed on TV or mobile #futureofdigital
  15. New blog post: Chris Parkin shares industry insights on #Adobe Genesis
  16. Forrester Analyst @znh’s new rprt: Listening is impt, it’s time Customer Intelligence teams start using social data.