Authors
Brian McManus, Senior Director of Technology, Under Armour
Beau Kemeys, Web Analyst, Under Armour
Joseph Stanhope, Senior Analyst, Forrester
Summary
As customers become more and more sophisticated, marketers must adjust and adapt their marketing game to meet these evolving needs and demands. Having a holistic, centralized “hub” for marketers to store data and campaign assets is the first step in delivering and optimizing the customer experience across channels.
Duration
70 minutes