Omniture SiteCatalyst 14:
Blog Value Optimization

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The blogosphere is particularly fast-paced and dynamic. It’s a powerful tool, but one that needs to be more accountable. According to a recent Forrester report, 75% of online adult consumers and 92% of online youth use one or more forms of usergenerated online content, including blogs.

Today’s online marketers need to have a handle on the importance of blogs in their overall marketing mix, and their impact on overall site success. But measuring the value of messaging in the blogosphere, or the impact is has on brand, word of mouth marketing, and sales has been nearly impossible.