Webinars

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A webinar series designed to provide you with the information you need to achieve insight, action, and uplift for all your marketing initiatives.

Featured

How search marketing will change through 2014 DETAILS Authors Jimmy Dunn, Online Marketing Manager, Doba Shar VanBoskirk, Vice President, Forrester Summary The search marketing landscape is evolving and increasing in sophistication making search marketers every day tasks increasingly more and more complex. Most marketers are stretched "too thin" and take on too many roles and responsibilities. Smart marketers who use automated technologies and processes are able to overcome these challenges and spend their time on activities that will drive ROI to the bottom line of their organizations. Duration 60 minutes
Building analytics strength for digital dominance DETAILS Authors Brian McManus, Senior Director of Technology, Under Armour Beau Kemeys, Web Analyst, Under Armour Joseph Stanhope, Senior Analyst, Forrester Summary As customers become more and more sophisticated, marketers must adjust and adapt their marketing game to meet these evolving needs and demands. Having a holistic, centralized “hub” for marketers to store data and campaign assets is the first step in delivering and optimizing the customer experience across channels. Duration 70 minutes
Can you measure the value of a Facebook 'like'?DETAILS Authors Justin Ramers, Social Media, Active Network Greg Belkin, Research Analyst, Aberdeen Group Summary Many marketers are investing in social media without accurately measuring and monitoring their social media efforts. Unfortunately most marketers cannot measure their social media activities and are blindly jumping into social media without analyzing the impact it has on their overall business objectives. Smart marketers who invest in analytics data can acquire, retain and engage current and potential customers to maximize the ROI of their currrent and future social media fans, pages and applications. Duration 60 minutes

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Announcing: SEO and PPC integration in Adobe SearchCenter+DETAILS Authors Seth Besmertnik, CEO & Co-Founder, Conductor Tim Wadell, Product Marketing Manager, Adobe Summary Adobe announces the first-ever paid and organic SEM solution from Adobe SearchCenter+. This new integration allows marketers to view all their paid and organic data side by side, automate based on organic rank scenarios, and use keyword recommendations to boost search marketing ROI. Learn how this integration will help skyrocket SEM results. Duration 60 minutes
Create social media fans on Facebook & Twitter DETAILS Authors Jeff Wiegand, Social Media, USA Today Brian Watkins, Sr. Social Media Manager, Adobe Summary Are you using the right metrics and strategy to gauge the effectiveness of your social media efforts? Marketers who have a social media measurement strategy in place can determine what social channels and content is the most profitable so they can make sure to focus on these areas to ensure they are not wasting time, money, and resources in low converting areas. Duration 45 minutes
Online testing, targeting, and personalization best practices DETAILS Authors Mary Bannon, Director of Strategic Initiatives, The Washington Post Michael Krypel, Executive Director Adobe Digital, Adobe Summary Today customers expect a rich and engaging online experience, and if your Web site isn’t relevant and doesn’t grab the attention of your site visitors they will go elsewhere to find what they are looking for. Marketers must leverage visitor data, analytics and testing to create richer, more engaging online experiences for their customers. Marketers who leverage web analytics data and testing can monetize site traffic and optimize site pages to increase site conversions and increase site “stickiness.” Duration 60 minutes
How to leverage email, video, and social to maximize spend DETAILS Authors Brian Behunin, Manager Web Analytics, Alaska Airlines Christopher Parkin, Director Genesis Solutions, Adobe Summary Today’s marketers need to not only be investing in multiple channels, but also using analytics as a guideline to determine which channels are the most profitable to invest in. This webcast provides real-world examples of how customers are using analytics to invest in multiple channels, such as email, video, and social media, to maximize their campaign ROI. Duration 50 minutes
Rethinking the role of landing pages in conversion DETAILS Authors James Niehaus, Senior Manager, Web Optimization, Salesforce.com John Broady, Executive Director, Omniture Digital, Omniture Summary For years, marketers have viewed the function of landing pages in simple terms- receive interested visitors, pass them to more meaningful or actionable pages, count the clicks, done. Today, online marketing technology has evolved so that landing pages can be optimized to do a lot more. Duration 60 minutes
Why multi-channel customers are more profitable DETAILS Authors Shankar Mishra, Director customer insight, Travelocity Kristin Mansueto, Team Lead Strategic Accounts, Adobe Summary The days are gone when customers shopped and interacted with businesses through siloed channels. Online customers are now interacting through a multitude of channels sometimes at the same time, and in order for marketers to give each customer the relevant and targeted experience they deserve online marketers must measure and optimize every customer touch-point no matter if it is online or offline. Duration 40 minutes
Moving from data paralysis to actionable analysis DETAILS Authors Brandon Proctor, VP of Marketing, Build.com Jim Sterne, Chairman, Web Analytics Association Summary Some marketers are not using data to make decisions to optimize their Web site. Still, many more are using high-level basic metrics to make online business decisions. Today’s smart marketers are demanding more from their data by investing in robust analytics technologies. Marketers who use analytics as a foundation to make web site decisions will create more engaging user experiences, to increase site traffic and maximize their marketing spend. Duration 60 minutes
How ESPN keeps fans engaged with mobile apps DETAILS Authors Dan Mason, Sr. Product Manager, ESPN Ed Hewitt, , Adobe Summary The mobile space is exploding with opportunities for marketers. As more and more users access sites through their mobile devices, they expect a relevant and engaging experience across all platforms. Marketers have a huge opportunity to not only give their customers what they want but also measure and optimize mobile applications and users experiences to boost sales and revenues. Duration 60 minutes
Five Analytics Best Practices That Drive Online Growth DETAILS Authors Jeremy Dalnes, VP of E-business, Zeo Matt Langie, Senior Director, Product Marketing, Adobe Summary Adobe recently surveyed over 1,000 online marketers in its 2010 online analytics survey. This webcast discusses survey results and findings that will help you gain insight into the current state of the online analytics landscape. It also provides you with some best practices to accelerate your online marketing. Duration 60 minutes
Make Black Friday Green DETAILS Authors Chris Revie, Senior eCommerce Analyst, Figi's Kevin Lindsay, Group Product Marketing Manager, Adobe Summary The holiday season is right around the corner. As more and more shoppers move online to shop, it is important that your Web site is prepared to help shoppers find the perfect gift by delivering a relevant and personalized shopping experience. Marketers who optimize their sites with testing and robust analytics data can boost sales and conversions this season. Duration 60 minutes
Smart Marketing for Smart Phones DETAILS Authors Blandon Casenave, Director Digital Media Research, NBC Universal Thomas Husson, Senior Analyst, Forrester Summary Mobile is exploding and gaining steam as one of the most popular and revolutionary channels on the marketing front. Marketers must actively monitor and measure their mobile sites, apps, games, and videos to stay ahead of the game. Mobile is moving fast, and if you are investing in mobile because it’s the popular thing to do and are not measuring your efforts, you are most likely missing out on hidden opportunities for conversion. Duration 60 minutes
How OpenTable increases reservations through online testing DETAILS Authors Julie Hall, Product Manager, OpenTable.com Joseph Stanhope, Senior Analyst, Forrester Summary Online testing should be the workhorse of any business site optimization strategy. Most marketers are not using testing when making important site decisions, instead relying on a hunch or best guess. But marketers can eliminate the guesswork and make quick, smart decisions by implementing a robust testing process to help them make the decisions that will optimize their sites, improve their revenue, and achieve their business goals. Duration 60 minutes
Measuring the Value of Flash Based Content DETAILS Authors Matthew Groner, Sr. Director, Digital Media Measurement, MTV Networks Steve Hammond, Product Management, Omniture Summary Are your investments in flash-based rich internet applications (RIAs) paying off? Could you create more engaging user experiences with flash? If you are like most marketers, and cannot measure the value of rich media content, take advantage of this unique opportunity to learn best practices to measure and optimize your rich internet applications. Duration 60 minutes
Improve Your Search Marketing IQ DETAILS Authors Jon Vandergrift, eCommerce Manager, Timex Sergio Balegno, Senior Analyst, MarketingSherpa Jen Doyle, Senior Analyst, MarketingSherpa Summary Many marketers today are blindly throwing marketing dollars into search without receiving clear insight into the performance of their SEM campaigns. Marketers today need to be able to manage, report and gauge the health of their search efforts in real time and in one central location in order to optimize their campaigns and increase ROI. Duration 60 minutes
Adobe Conversion Survey Results Part 2: Automated Recommendations DETAILS Authors Sevan Baghdasarian, Director of eCommerce, Claflin Medical Equipment Kevin Lindsay, Group Product Marketing Manager, Adobe Summary At the conclusion of 2009, Omniture surveyed over 1000 marketers on the subject of website conversion. In part 1 of the survey results webcast, presented with PetCareRx, we reviewed surprising analysis about testing & targeting. In part 2, we review how onsite recommendations provide a huge opportunity for marketers to automate relevant products and content to site visitors, thus leading to increases in revenue and profit. Duration 60 minutes
Customer Acquisition & Retention DETAILS Authors Geoff Ramsey, CEO, eMarketer Alastair Douglas, Head of Marketing & Analysis, SimplyBusiness Summary Last Year firms moved $60 billion out of traditional media and invested in their own web site development. As more and more companies move their traditional businesses online, marketers must adapt and re-think their strategies for retaining and attracting prospects. Duration 60 minutes
Retail Relevance Bundle DETAILS Authors Kevin Metz, Director of eCommerce, Ulta Beauty Jennifer Sun, Omniture Digital Optimization Manager, Adobe Summary The immediate growth of online sales is being slowed in some product categories but in the long term the demographics of online buyers will sustain the pace of growth of online sales. Online marketers have an opportunity to segment and target these growing retail audiences by serving them more relevant content to increase ROI. Duration 35 minutes
Does Your Marketing Cross Multiple Channels?DETAILS Authors Sandy Martin, Senior Manager, Express Programs, Dollar Thrifty Automotive Group Scott Jones, Product Marketing and Partner Strategy, Responsys Summary Many businesses focus on improving the customer experience on a channel by channel basis. Imagine the results you could achieve if you could leverage and integrate analytics, recommendations, testing and targeting. This content is packed with real world case studies and best practices that will provide you with reasons your company should invest in a system that allows you to measure and optimize across channels. Duration 60 minutes
The ROI of Social Media Monitoring DETAILS Authors Kevin Martin, Vice President and Principal Analyst, Aberdeen Group Rudi Shumpert, Marketing Web Development, Ariba Summary Marketers are faced with the ongoing pressure and expectation to not only monitor social media, but join in on their customers conversations. With social media becoming a respected and legitimate channel in the industry marketers must monitor, and measure social media ROI. Duration 60 minutes
Keep Your Customers In Tune by Serving Relevance DETAILS Authors Susan Feldman, Research Vice President, Search and Discovery Technologies, IDC Bill Aicher, Director of Web and Marketing, Musicnotes.com Summary The digital marketplace provides marketers with big opportunities to serve customers with a targeted, relevant site experience consistent through all marketing channels. Marketers who can consistently optimize their web pages to give their customers what they are searching for will gain huge increases in site conversion. Duration 60 minutes

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