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Adobe® SearchCenter+ — Complete search engine marketing management
Description
Omniture® SearchCenter® is now Adobe® SearchCenter+, powered by Omniture®. Adobe SearchCenter+ simplifies search marketing by providing a common interface to manage search campaigns, campaign metrics integrated with web analytics and optimization across marketing programs.
Search marketing is among the most popular and effective online marketing channels available, but it is also one of the most complex. By tying search marketing to the broader marketing plan and to the website as a whole, online marketers can improve brand engagement and online conversions. Adobe SearchCenter is part of the Adobe Online Marketing Suite of applications for online business optimizations.
Business Challenges
Effective search marketing requires continuous management based on data from multiple sources—search engines, site traffic and conversions, content and product updates, and competitive forces. With so many inputs and variables, search marketing professionals need a simple solution to consolidate and manage data and efficiently define and automate processes to optimize and report on campaigns.
Solution
Adobe SearchCenter+ provides the complete search engine marketing management solution. Site traffic and conversion metrics flow through the native Adobe data platform, allowing search marketing professionals to access current, reliable data to optimize campaigns.
- Complete site traffic and conversion metrics for optimization and reporting
- Organic volume, revenue, and rank data integrated to manage the entire search experience
- Comprehensive search query, site search, and organic search activity to efficiently expand and refine keyword sets based on potential
- Personalized reports, dashboards, and bookmarks that deliver quick snapshots of key performance indicators (KPIs) for online marketing initiatives
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Focus on campaign performance and not data integration
Adobe SearchCenter+ pulls in Adobe SiteCatalyst® metrics mapped to search engine data. There is no cumbersome merge process to manage, so marketers can focus on campaign optimization based on current, accurate data -
Insight and control to manage campaigns based on business needs
Within a single interface, users can access critical business data, comprehensive search query terms, organic search activity, or custom campaign metrics aligned with easy-to-use management tools, giving users the power to take control of campaigns -
Increased efficiency through automation
Time is a precious commodity in the search world. The ability to automate daily tasks or deliver custom reports allows more time for campaign strategizing and optimization
Organic search data integration
- Collect paid and organic impression, click, revenue, and rank data for critical terms
- Gather rank data from key competitors
- Create bid algorithms based on organic search activity
Automated bid algorithms
- Flexible bid management functionality
- Easy-to-use bid templates based on key business metrics Bid strategies that cross multiple search engines
Auto campaign generation
- Define RSS or other data sources
- Auto-generate keyword and ad specs based on sources
- Customize title and description settings
Comprehensive search activity data and keyword suggestions
- Ability to query data from all search engines within Adobe SearchCenter+
- Internal site search activity
- Easy to expand keyword lists and develop negative terms
Custom reporting and dashboards
- Prebuilt and user-definable metrics and reports
- User-defined conversion metrics
- Automated executive-ready reports and dashboards
Attribution modeling
- View cross-channel traffic and conversion activity
- Understand how multiple channels are impacting conversions
- Choose from multiple models to meet business criteria
Facebook ad buying and optimization
- Integration with Facebook create, target, and buy ads
- Dynamic audience volumes based on target inputs
- Conversion-based bid templates to optimize campaigns
Custom groups by keyword, ad, or placement
- Easily create keyword sets based on business needs
- Manage and report against promotions, brands, products, and so on
- Define groups based on ad placement, content areas, or engines
Integrated help and community
- Adobe ClientCare and live chat
- Community discussion groups
- Training videos, case studies, and white papers