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Adobe articles, featuring Omniture technology
Analytics
- Think ‘Evolutionary,’ Not Revolutionary, With Site Re-Designs
- Marketing In The Age Of Math
- How Can I Get More Traffic?
- How To Maximize Holiday Search Spend: 7 Practical Tips From Offermatica & Fathom Online
- Do Your Home Page Tests Flop? We Know Why…
Behavioral Targeting
- Geotargeting – EHarmony Finds The Right Match For Canadians And US
- To Marketers, Holiday Lockdown Is No Longer Relevant
- GooglePages – Can Google’s Brand Sell Your Products Better Than Yours?
- 4.8% Increase In Revenue Per Visit (RPV) For Sierra Trading Post
- 4 Ways To Boost Sales, Without Buying More Media
Conversion
- To Marketers, Holiday Lockdown Is No Longer Relevant
- Buying Your Brand On Search—Up To 23% Revenue Lift!
- Monster.com Gains Profits With Revenue Per Visitor (RPV) Testing
- RingCentral Boosts Conversions By 37%
- Tests Bring 267% Lift In ROI For Restoration Hardware
Customer Experience
- Geotargeting – EHarmony Finds The Right Match For Canadians And US
- To Marketers, Holiday Lockdown Is No Longer Relevant
- GooglePages – Can Google’s Brand Sell Your Products Better Than Yours?
- 4 Ways To Boost Sales, Without Buying More Media
- Top 10 Tips To Boost Holiday Sales
Landing Page Optimization
- Geotargeting – EHarmony Finds The Right Match For Canadians And US
- To Marketers, Holiday Lockdown Is No Longer Relevant
- Intuit’s Tests Landing Pages - 136% Conversion Lift
- 3 Steps To Testing & Customizing Your Offer-Based Landing Pages
- 4 Simple Elements For Great Landing Pages
Marketing
- GooglePages – Can Google’s Brand Sell Your Products Better Than Yours?
- Buying Your Brand On Search—Up To 23% Revenue Lift!
- Monster.com Gains Profits With Revenue Per Visitor (RPV) Testing
- Tests Bring 267% Lift In ROI For Restoration Hardware
- 4 Ways To Boost Sales, Without Buying More Media
Merchandising
- To Marketers, Holiday Lockdown Is No Longer Relevant
- Peet's Tests Email Promo - 21% Net RPV Lift
- Tests Bring 267% Lift In ROI For Restoration Hardware
- Top 10 Tips To Boost Holiday Sales
- The Merchant Versus The Machine