The Adobe® Online Marketing Suite, powered by Omniture®

The Adobe Online Marketing Suite consists of a comprehensive portfolio of optimization applications for Visitor Acquisition, Conversion, Online Analytics and Channel Analytics and is built on an Open Business Analytics Platform. The suite is highly modular and flexible, allowing customers to tailor the suite to meet their specific business requirements. Customers can utilize individual products, a combination of products and services or the entire suite.

This platform integrates data from multiple sources including web, mobile and social media interactions as well as CRM, call center and point-of-sale systems. As a result, marketers are empowered to automate highly personalized and relevant customer interactions across multiple touch points, increase the efficiency of marketing processes and spend marketing dollars more efficiency for maximum ROI.

Benefits of an Online Marketing Suite