ACE: Insight Architect

ACE: Insight Architect affirms an individual's knowledge of using the Insight platform to build, modify, and administer a web analytics environment. An Insight Certified Expert Architect is able to understand the data collection process, to configure and construct datasets, and to troubleshoot issues related to dataset configuration and construction.

By earning the ACE: Insight Architect credential, you can prove your expertise in using the latest version of the solution. Becoming an ACE: Insight Architect Expert can help you differentiate yourself in today's competitive job market, broaden your employment opportunities by displaying your advanced skills, and result in higher earning potential.

For employers, the Insight Architect certification verifies that your employees have a clear understanding of both the concepts and the value of Insight and a focus on impacting their online business with the tool.

Exam Topics
Exam Format
Preparation Materials

This exam measures your Insight knowledge and skills of the topics listed below.

Insight Overview

Describe each component of the Insight architecture
Understand the general data flow through the architecture
Describe Insight

Data Collection Fundamentals

Understand the data that can be captured through HTTP headers
Understand the four main data acquisition methods for Insight
Understand considerations regarding Sensor-collected data versus Page Tag-collected data

Requesting Software and Certificates

Understand the process for requesting software
Identify the purpose of a Insight certificate
Use and install certificates

Configuring Connectivity

Distinguish “master” server from “query” server
Configure connectivity to master and query servers
Understand the purpose of a log source and where it is defined

Data Processing Fundamentals

Describe Fast Input and Fast Merge modes
Configure Fast Input and Fast Merge
Define the purpose of an “include” file
Define “reprocess” and “retransform” terminology
Modify files to make the system reprocess or retransform

Basics of File Management

Identify the differences between Server Files Manager and Profile Manager
Use Server Files Manager and Profile Manager effectively
Identify and troubleshoot common file management mistakes

Building a Profile

Define “profile”
Identify high level steps for creating a custom profile

Extended Dimensions

Define “extended dimension”
Understand the mechanics of creating an extended dimension
Name and describe the different dimension types
Understand configuration differences between the dimension types

Log Processing and Transformation Overview

Review the files relevant to Fast Input and Fast Merge
Review the major tasks accomplished in Fast Input and Fast Merge
Examine the main functions of Log Processing.cfg
Examine the main functions of Transformation.cfg
Understand the default order of execution in each mode, and how to use Stages to influence that order

Conditions

Identify Insight conditions
Identify where conditions are used
Identify the different types of conditions
Show how to construct conditions

Regular Expressions 101

Define and demonstrate Regular Expressions as they are used in Insight

Log Processing dataset include files

Identify Log Processing dataset include files
Identify how Insight performs status filtering and robot filtering
Define Categorize and Flat File Lookup

Transformation dataset include files

Identify Transformation dataset include files
Use the Broken Session Filter
Understand how Insight identifies session starts and ends, internal domains, referrers, and search related dimensions

Transformation Types

Identify the different types of transformations
Identify the CrossRows transformation

Performance, Troubleshooting, and Tips

Identify the three main areas to target when trying to improve performance
Understand which workspaces to reference in order to help assess performance issues
Understand which key locations to check in order to troubleshoot errors
Define visitor splitting
Understand configuration tips

Language(s): English

Audience(s): Experienced Insight users, business analysts

Technology: Insight

Type: Proctored exam offered at the end of the three-day Adobe Training Services Architect Training course

Certification consists of achieving the minimum passing score on a test that contains multiple-choice, short answer, and performance questions. Some questions include screenshots of the Insight interface, and may require the test taker to recreate the environment using an Insight workspace.

Time: The certification exam has a time limit of 120 minutes.

Passing Score: The minimum passing score for the Insight Architect certification is 75%.

Number of Questions: 48 questions (worth from one to 10 points each).

To help you prepare for this exam, Adobe Training Services recommends that you have hands-on experience with the product and that you use the following training resources.

Training: Attend the Adobe Certified Expert Architect: Insight course, provided by Adobe Training Services. The three-day course in-depth training and Adobe Certified Expert (ACE) credentials for candidates who want to configure and construct datasets to support their clients’ business analysis needs. An Adobe Certified Expert Architect is able to understand the data collection process and to troubleshoot issues related to dataset configuration and construction. The skills gained in this comprehensive training program enable architects to determine an appropriate implementation strategy and successfully satisfy business requirements.

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