Lingerie Store Directory
Agent Provocateur
133 Mercer St., nr. Prince St.; 212-965-0229; agentprovocateur.comThis pink-and-black boudoir is a must-see when picking out undergarments for the wedding day or honeymoon. Frilly corsets are the specialty (from $250), but they also carry darling panties with satin ties at the waist, as well as tons of matching sets.
Azaleas
223 E. 10th St., nr. First Ave.; 212-253-5484; azaleasnyc.comThis neighborhood store is a treasure trove of all things white and frilly—from thongs and lace thigh-highs to bustiers—which run up to size 38D. They also offer sweet camisole sets for the honeymoon (from $30).
Bra Smyth
905 Madison Ave., nr. 73rd St.; 212-772-9400 ; 2177 Broadway, at 77th St.; 212-721-5111; brasmyth.comThis Upper East Side shop and the newly opened Upper West Side location stock their racks with mostly French labels and high-end companies such as Le Mystère (from $60). The friendly staff helps brides make sense of cumbersome corsets and is known for helping women find their perfect bra fit.
Eres
621 Madison Ave., nr. 58th St. (various locations); 212-223-3550; eres.frThis intimate Parisian boutique offers the Flavie ($215), a body-shaping brief with corset detailing, as well as sheer bodysuits with built-in thongs (from $280). Brides going the simpler route will love the bras, most of which come in whisper-weight, ultraromantic cuts and fabrics (from $190).
Journelle
3 E. 17th St., nr. Fifth Ave.; 212-255-7800; journelle.comThis Flatiron boutique doesn’t just sell high-end lingerie; it "curates" intimate apparel with pieces from lines like Elle Macpherson, Chantelle, and Simone Perele. The gracious staff will kindly offer assistance in the oversize dressing rooms (large enough to fit a gown).
Kiki de Montparnasse
79 Greene St., nr. Spring St.; 212-965-8150; kikidm.comKiki de Montparnasse has something for every bride—from the mild to the wild. From lacy panties to toys, this luxury intimates-and-bath company can outfit wedding nights, the honeymoon, and any day thereafter. The best seller: trademark tuxedo boy shorts ($125).
Laina Jane
45 Christopher St., nr. Waverly Pl. (various locations) ; 212-807-8077; lainajane.comThis friendly boutique attracts women looking for basic bras, as well as those who want sexy, glamorous things to wear under—or as—party clothes. The store offers a seamless corset (from $39) that’s an inexpensive option for brides whose dresses don’t require whale boning.
La Perla
803 Madison Ave., nr. 67th St. (various locations); 212-570-0050; laperla.comKnown for their sexy, lacy black underthings, this legendary Italian lingerie store also carries corsets that big-name designers like Vera Wang and Yumi Katsura swear by. Their recently launched bridal collection includes a bustier with Chantilly lace detail ($345), and panties to match ($37 to $170).
La Petite Coquette
51 University Pl., nr. 10th St.; 212-473-2478; thelittleflirt.comThe girlie-girl’s favorite lingerie shop offers a broad selection of honeymoon-friendly panties and bras, accommodating everything from AA to J cups. They also have peignoir sets from Jane Woolrich and Christine Designs. Prices range from $200 to $700.
From the Summer 2010 New York Wedding Guide