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Two Adobe® Online Conversion Guides: How to speak to online consumers in meaningful waysDETAILS
Summary Online audiences are more fickle than ever, and nothing prevents them from quickly jumping to another site to find the information and the experience they are seeking. Today, online content and offers have to be more than just relevant—they have to resonate with individual consumers. |
How to assess the value of social media in B2B marketingDETAILS
Authors Laura Ramos, Senior Analyst, Forrester Summary Few marketers can effectively measure the impact of social media marketing efforts on their overall business. Even fewer can see changes in recommendations or word-of-mouth endorsements as a result of investing in social media. As social media becomes an increasingly viable marketing channel, many marketers cannot assess the impact of social media on their business results. |
Which Promotions Do Your Customers Want?DETAILS
Authors Jeff Zabin, Senior Analyst, Aberdeen Group Summary The research for this report examines the various technologies, analytic capabilities, organizational resources, business processes and performance metrics that bring to life the concept of offer optimization. In this guide Aberdeen Research Group examines the use, experiences and intentions of more than 200 diverse enterprises engaged in data-driven marketing improvements. The result is a road map that companies in multiple industry verticals can use to gain improvements in customer-centric marketing campaigns. |
The Forrester Wave Report: Online Testing 2010DETAILS
Authors Joseph Stanhope, Senior Analyst, Forrester Summary Interest in online testing is surging and for good reason. The only way to know for sure how visitors will respond to site changes is for marketers to run tests and track the results. Online testing is becoming a vital tool to provide marketers with a mechanism for better understanding the wants and needs of visitors, improving the web experience and driving metrics that affect the bottom line. It is imperative for firms to choose the right online testing vendor to help them achieve their testing goals and make decisions that will boost ROI. |
Create & Optimize Your Digital Media in Adobe CS5: Maximize Your Marketing Investment with Omniture TechnologyDETAILS
Summary Consumers behavior has shifted dramatically in the last decade. Consumers not only spend more time online, but also demand a much richer and more engaging experience online. To help creaters and marketers meet consumers' needs more easily, Adobe CS5 has been released with SiteCatalyst and Test&Target; extensions. This will allow businesses to measure and optimize the digital assets they create with Adobe products and make it easier to measure the performance of the online content, beginning in the creative workflow. This whitepaper will share the specifics into the capabilities of Adobe CS5 integrating with Adobe iteCatalyst and Test&Target;, both powered by Omniture. |
US Online Retail Forecast, 2008 To 2013DETAILS
Summary US online retail sales will reach $229 billion in 2013, as forecasted by Forrester Research. The market will grow at a compound average growth rate (CAGR) of 10% over the five-year forecast period, despite the current economic conditions. The immediate growth of online sales is being slowed in some product categories but in the long term the demographics of online buyers will sustain the pace of growth of online sales. |
Adobe SearchCenter Announces Facebook IntegrationDETAILS
Authors Jeff Jordan, Product Manager, Adobe Summary Adobe is proud to announce its global partnership with social media powerhouse Facebook. Like many marketers, you may be asking what this partnership means for you. In this webcast and guide, we’ll break down the recent integration with Facebook in a series of short presentations and live demonstrations showing you how you can better measure and optimize your Facebook campaigns with Adobe SearchCenter Plus. Duration 85 minutes |
Boost Customer Loyalty with Cross-Channel MeasurementDETAILS
Authors Chris Cunnane, Senior Research Associate, Aberdeen Group Summary Customer loyalty is increasingly important for retailers as consumers continue to tighten their purse strings in a struggling economy. Customer loyalty begins with consumer insights, offer creation, and customer experience management. In the cross-channel retail environment, customer experience management, loyalty execution, and the consumer shopping experience must be consistent across all channels. Unfortunately many marketers cannot measure and communicate with their customers across multiple channels. |
Forrester: The State of Online TestingDETAILS
Authors John Lovett, Senior Analyst, Forrester Summary Online testing is an underused and overlooked technology solution in the space of Web site optimization. This whitepaper uncovers recent findings, untangles the confusing vendor market, and helps customer intelligence professionals use testing to improve their online initiatives. |
US Web Analytics Forecast, through 2014DETAILS
Authors John Lovett, Senior Analyst, Forrester Summary If we were to equate Web analytics to a human life stage, 2009 places us squarely in awkward adolescence. After some explosive prepubescent growth, the Web analytics market is beginning to develop its own footing, yet significant change is imminent and maturity is still distant. In this whitepaper, Forrester research examines current web analytics trends, challenges and the future of web analytics. |
Omniture Recommendations: Integration with the Powerful Omniture Marketing SuiteDETAILS
Summary Recommendation engines are a way for content
owners—such as merchants, marketers, and
publishers—to present the most interesting
content to each customer at each step in the
interaction. If you are in retail or B2B ecommerce,
publishing, or advertising and looking for a
recommendation solution, or a means to
personalize interactions, Omniture should be on your short list. |
Unlocking Insights with Web AnalyticsDETAILS
Summary Aberdeen Research recently conducted a study on the web analytics landscape with the purpose of trying to understand what "best-in-class" companies are doing right. Their findings are included in this new webinar about unlocking insight from web analytics. Topics covered include: the analytics marketplace, analysis of paid vs. free solutions, how segmentation helps find greater insight, and a blueprint for success. Download the webinar and research paper today. |
Five Customer Experiences with Omniture’s Test&Target; Website ProductDETAILS
Summary Gartner interviewed five Omniture Test&Target; customers to identify its strengths and weaknesses. The industries these customers represented came from commodities trading, consumer retail, financial planning, consumer software and online entertainment.
This Gartner paper takes a critical, in-depth look at the product’s deployment time, reliability, customer support, ROI, the amount of Website yield gained by customers, their reported average revenue lift, and the customer’s experience with Omniture consulting services. |
The Best and Worst of Paid Search in 2009DETAILS
Summary Looking back on 2009, many companies suffered from similar problems with their paid search ads. Join Forrester Research as they review "The Best and Worst Paid Search for 2009", to point out tips and strategies so you can make sure that your paid search ads are "winners" in 2010. |
From Web Analytics to Online Business OptimizationDETAILS
Summary An organizations web presence is a critical component of doing business today. Marketers are facing a growing number of channels in which customers can access their company, and customers expect a personalized, knowledgeable experience no matter what channel they use. As a result, companies need to transform from simply measuring behavioral activities on their web site to pursuing an online optimization strategy across all online interactions. |
Forrester's Interactive Marketing Forecast, 2009-2014DETAILS
Summary Interactive marketing spend will near $55 billion and represent 21% of all marketing spend in 2014 as marketers shift dollars away from traditional media and toward search marketing, display advertising, email marketing, social media, and mobile marketing. This cannibalization of traditional media will bring about a decline in overall advertising budgets, death to obsolete agencies, a publisher awakening, and a new identity for Yahoo! |
11 Advanced SEM StrategiesDETAILS
Authors Ben Brutsch, Sen. SEM Manager, Adobe Summary Search engine marketing has progressed a long way over the past 10 years. As more and more dollars are coming online, companies are seeing the quick returns that can be found through SEM. As competition increases, it is becoming more important for search marketers to employ advanced tactics and strategies to effectively spend their ad dollars. This white paper contains 11 advanced strategies that will help you run your business smarter. |
Sharpening Web Site Relevance: Tactics For Delivering Meaningful Online ExperiencesDETAILS
Authors John Lovett, Senior Analyst, Forrester Summary Relevance is the gold that marketers seek and the means by which customer intelligence professional secure their tenure. Marketers require relevance to reach customers in our increasingly cluttered and information-overloaded environment.
The recipe for relevance includes three key ingredients: data, insight, and technology. More sophisticated marketers will sprinkle in some automation for good measure, but ultimately some ratio of these ingredients along with calculated timing results in satisfying returns. |
How Much is ‘Free’ Costing You? DaveRamsey.com’s 567% ROI With Enterprise AnalyticsDETAILS
Summary Are you struggling to convince your boss of the need for enterprise-grade analytics? Or do you currently have analytics and need to justify your budget? Join Tony Bradshaw (DaveRamsey.com) and John Lovett (Forrester) as they discuss the benefits of using an advanced measurement application and look at the opportunity costs associated with using a free tool. |
Where is Interactive Marketing Heading in 2010? How You Can Prepare Today for the Marketing of TomorrowDETAILS
Summary In June 2009, Omniture commissioned Forrester Consulting to research the current state of online marketing and its measurement. The study evaluated how well
marketers were maturing their approach to online marketing. It answered such questions as: What is their approach to online programs? What skills are marketing executives prioritizing now and in five years? What challenges
inhibit further advancement? And what technologies, if any, do they rely on to help with online marketing management? |