VISITOR ACQUISITION
Search Marketer
Search marketers spend billions each year to acquire new customers across an expanding group of channels—search, display, email, mobile, video—yet lack a systematic way to determine how to optimize their investment in visitor acquisition. Adobe® SearchCenter+, powered by Omniture®, empowers marketers to optimize SEO and SEM acquisition strategies that maximize the return on online ad spend.
- Enable experimentation on the site with A/B and multi-variate testing
- Increase search marketing lift with advanced automated bid rules
- Reduce customer acquisition costs by optimizing ad spend allocation
- Increase cross- channel lift by measuring SEO and paid campaigns
- Apply lessons learned from bidding for search keywords to other channels
The Adobe® Online Marketing Suite includes: