This one day course will teach you how to use SearchCenter to centralize keyword management with one interface across multiple search engines, automate keyword bidding based on defined performance thresholds as well as enable automated email alerts. Also, learn how to generate custom and automated reports and intelligently optimize keyword campaigns based on multi-session visitor behavior. This course is great for those who don't have a lot of experience with Search Engine Marketing. More experienced Search Marketers should take "Intro to SearchCenter+ for SEM Experts" in place of this course.
These courses are available to be held at your location. Adobe Training Services, for Omniture technology, will assign a trainer who will coordinate the agenda with you so that your users can get the most out of the training.
To schedule a training engagement at your location, contact Adobe Training Services:
Global (except EMEA): 877-722-7088 (phone) • 801-406-4566 (fax) • ats@adobe.com
EMEA: +49 (0) 6102 57 98 026 (phone) • +49 6102 57980 80 (fax) • ats_emea@adobe.com
Videos are available for portions of this course by logging in to the Adobe Suite and accessing the training video page, as shown in the following steps:
This two-hour course introduces the experienced marketing professional to the SearchCenter product. You will be familiarized with importing campaigns from search engines, creating campaigns in the interface, bid automation, report availability, and activity monitoring.
Videos are available for portions of this course by logging in to the Adobe Suite and accessing the training video page, as shown in the following steps: