10 Best Practices for Online Merchandising
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With thousands of companies selling products online to both businesses and consumers, it takes more than nice site design and a shopping cart to be competitive and profitable. One of the greatest ways to create a relevant, engaging shopping experience is through an online merchandising strategy.
This is even more apparent when you consider a few key facts:
- 57 percent of users on a Web site are highly likely to use the search tool
- Shoppers abandon retail sites within minutes of not finding a product
- The conversion rate for visitors using the search box on a Web site is 2.7 times higher than those who do not use the search box
Today, we know that effective site search leads to more people finding what they’re looking for—and therefore, higher conversion rates. Increasingly, however, online merchants are realizing it takes expert merchandising strategies—and easy execution of those strategies—to keep shoppers engaged, and not only achieve higher conversion rates as a result, but bigger orders too.
Download this white paper to learn 10 best practices that have helped retailers large and small increase customer loyalty, average order value and repeat purchases.