Omniture Recommendations™ enables businesses to easily promote products and content online, increasing conversions by ensuring relevant choices are automatically presented to the right customers at the right time. With Omniture Recommendations, marketers and merchandisers can create compelling promotions – on-site or through email campaigns – for maximum cross-sell/up-sell impact.
Omniture Recommendations offers a number of flexible algorithms that allow businesses to suggest products or content such as ‘people who bought this bought that’, most viewed and top sellers – as well as recommendations based on Omniture SiteSearch queries and results. Marketers and merchandisers can modify further recommendations settings such as price range and inventory levels.
By providing maximum control over recommendations effectiveness and presentation, Omniture Recommendations benefits businesses that sell products and services or derive advertising revenue through their online channel.