A brief overview of strategic communication principles and how to apply them to support and promote UN development operations. Strategic communication applies the private sector techniques of integrated marketing communications and public relations, together with non-profit engagement approaches, to public sector advocacy work. These presentations describe lessons learned - they are not official guidance.

Training tools for UN country teams and communications staff to encourage a deeper understanding of branding and positioning. These are not official guidance and are provided for information and context only.

A graphical guideline pilots a coherent set of conventions for shaping the visual elements of UN Country Team communications.

A UNDG Learning Guide for UN system communications staff.

...and how to fix them. 2-page tip sheet on how to write a good story about development operations.

UNDG Guide on Media Relations

Collection of good practices in building a coherent inter-agency communications team at the country level. These recommendations draw on lessons learned to help field staff implement the UNCG-Country Basic Operating Model.

Trends, good practices and lessons learned in joint communication from RC Annual Reports, the Delivering as One pilots stocktaking reports and further research.

A guide to developing a UN Country Team communication strategy that integrates communication with the UN Development Assistance Framework and includes internal and external communications and advocacy.

Overview of draft UNCG Guidance on Writing a Joint Communication Strategy

Collection of useful practices on internal communication. The content is the same as that found in the note on Communicating to Promote Coherence, Effectiveness and Relevance but excludes change management elements.

Pocket guide for practitioners