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Google Database Tracks Popularity of 500B Words We use 'women' a lot more than we used to
By Mark Russell,  Newser Staff

Posted Dec 17, 2010 7:48 AM CST
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(Newser) – Google has quietly released a massive database that's as scholarly a tool as it is fun to play with. Called Ngram, this digital storehouse contains 500 billion words from 5.2 million books published between 1500 and 2008 in English, French, Spanish, German, Russian, and Chinese. It lets anyone search for words and short phrases, and chart how they have been used over time. Just a couple of clicks reveals how "women" overtook "men" in usage in the mid-1980s, and how "grill" grew more popular than "fry" in 2004.

Harvard researchers teamed up with Google to create this search tool, reports the New York Times. "We wanted to show what becomes possible when you apply very high-turbine analysis to questions in the humanities," said one of the researchers, who called the method "culturomics." Among their findings, published in Science: The names of celebrities faded twice as fast in the mid-1900s and they did in the early 1800s (“In the future everyone will be famous for 7.5 minutes"); and while it took 66 years for technology to be widely adopted in the early 1800s, by 1880, it only took 27 years.

Track popularity ...  of words!
Track popularity ... of words!   (Google screenshot)
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COMMENTS
Showing 3 of 3 comments
Ralph Huntington
13 hours, 5 minutes ago
Google Ngram is really fascinating! I was amazed at the results of comparing use "vampire,werewolf,zombie" for the years 1800-2010 first for English (combined), then British English, American English, French, Spanish, and German. Wow! Is this a peek into these national psyches? I don't know, but the results are fascinating. And what was going on in the late 70s that caused that bump in some of the curves?
Mike King
17 hours, 11 minutes ago
I like the idea, but as a small business owner it is so hard to keep up with all the stuff these search engines do and use to place sites it is crazy. Hopefuly it works out.
professortech
Dec 17, 2010 10:26 AM CST
This tool is so cool! It is a great way to compare the usage or popularity of certain terms over time. I ran the comparison search of "liberal,conservative,communist,socialist,patriot, and citizen" It is interesting to see the lessening of the use of words like citizen and patriot and the increase in the use of stratifying terms such as Liberal or conservative. Check it out!
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