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Navy Pier Blames Groupon For Winter Wonderfest Revenue Drop

First Posted: 12-15-10 10:20 PM   |   Updated: 12-15-10 10:40 PM

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Navy Pier

Crain's Chicago Business:

(Crain's)-- Navy Pier officials blame Groupon for a drop in revenue for its biggest annual festival, though they credit the daily-deal site for generating more traffic.

With Winter Wonderfest ticket sales up 12% in volume, but event revenue down about 8% so far, Navy Pier officials are reconsidering whether future partnerships with Chicago-based Groupon are worthwhile.

Read the whole story: Crain's Chicago Business

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(Crain's)-- Navy Pier officials blame Groupon for a drop in revenue for its biggest annual festival, though they credit the daily-deal site for generating more traffic. With Winter Wonderfest ticket ...
(Crain's)-- Navy Pier officials blame Groupon for a drop in revenue for its biggest annual festival, though they credit the daily-deal site for generating more traffic. With Winter Wonderfest ticket ...
Filed by Jen Sabella  |  Report Corrections
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thebearschick   22 hours ago (5:07 PM)
6 Fans
Groupon is awesome. Instead of blaming them, how about factoring in the fact that economy is terrible and people can't afford non-essent­ials like Winter Wonderfest­. Maybe THAT's why sales are down.
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HUFFPOST COMMUNITY MODERATOR
cargofuzz   6 minutes ago (3:04 PM)
158 Fans
I think sales were up. It was revenue that was down.
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HUFFPOST COMMUNITY MODERATOR
Terrible Towel   10:58 AM on 12/16/2010
307 Fans
Don't they have people that would have calculated this before making the deal? You know, to evaluate before hand if it would have been worth it? LOL
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Eric8869   12:20 AM on 12/16/2010
65 Fans
I'm sick to death of businesses complainin­g about GROUPON - you made the deal - if it backfired on you then you didn't do your due diligence. PERIOD. Give me a break. Don't offer a Groupon for Winter Wonderfest if you can't afford it. DUH! You're lucky if anyone goes to Navy Pier in the winter time for anything.
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