The 2011 calendar the Pirelli tire company will send to select VIPs, as they do every year, is called "Mythology." Karl Lagerfeld, who shot the calendar, unveiled his work in Moscow (why not?) today with a splashy press conference. He shot fifteen women, including Julianne Moore (why not?), and five men as different ancient Greek and Roman deities in requisite states of undress in his studio in Paris. Karl says his calendar goes deeper than years past:

“I wanted to do something different. I looked at all the other calendars,” he said, adding that his had a message "of timeless beauty and youth.” ... Lagerfeld described himself, slightly tongue in cheek, as “the visual version of [ancient Greek writer] Homer. I did with my camera what he did with his pen, although we understand that he probably didn't use a pen.”

See Erin Wasson, Freja Beha Erichsen, Baptiste Giabiconi, Daria Werbowy, and more from the 2011 calendar in the slideshow.

LAGERFELD'S DEITIES [WWD]