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Audience
Our readers are young, well-educated, affluent women, like Nancy.
She's 26, single, and a Northwestern graduate. When she's not at work (okay, sometimes at work), she visits the Sugar Network daily.
Nancy:
- Follows Brad and Angie's every move on PopSugar
- Shops online with FabSugar
- Tivos BuzzSugar's favorite shows
- Cooks YumSugar's recipes for her boyfriend
- Learns new yoga poses from FitSugar.
Gender
96%female
Age
93%ages 18-49
median age 26
Education
89%attended college
Household Income
58% $50k +
38% $75k +
24% $100k +
median HHI $60
Employment
55%full-time
28%students
Age of Children
26%expecting
84%1 to 12 years
18%12 to 17 years
Children
16%have at
least one child
Loyalty
86%visit several
times a week
Behavior
49%were influenced
to purchase
by Sugar
Source: Sugar reader survey November 2007, 10,000 respondents