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Audience

We're excited to announce that Sugar is bringing our advertising efforts in house! Get ready to meet our sales team – one that will demonstrate the same passion, focus, commitment, and tenacity as our editorial, engineering, product, and partnering teams. To advertise on the Sugar Network or for more information on integrated sponsorships, please contact advertising@sugarinc.com.

Our readers are young, well-educated, affluent women, like Nancy.

She's 26, single, and a Northwestern graduate. When she's not at work (okay, sometimes at work), she visits the Sugar Network daily.

Nancy:

Follows Brad and Angie's every move on PopSugar
Shops online with FabSugar
Tivos BuzzSugar's favorite shows
Cooks YumSugar's recipes for her boyfriend
Learns new yoga poses from FitSugar.

Gender

96%

female

Age

93%

ages 18-49

median age 26

Education

89%

attended college

Household Income

58% $50k +

38% $75k +

24% $100k +

median HHI $60

Employment

55%

full-time

28%

students

Age of Children

26%

expecting

84%

1 to 12 years

18%

12 to 17 years

Children

16%

have at
least one child

Loyalty

86%

visit several
times a week

Behavior

49%

were influenced
to purchase
by Sugar

Source: Sugar reader survey November 2007, 10,000 respondents