(Go: >> BACK << -|- >> HOME <<)

The bad breakfast club

Do you have to deal with unhealthy or weird breakfast demands from your children? And how do you take your first meal of the day?

Bowl of Kellogg's Coco Pops breakfast cereal.
Kellogg's Coco Pops: not the best start to the day. Photograph: Martin Lee/Alamy

I had porridge for breakfast this morning. Well, summer seems to think it is the new autumn and a bowl of oats is as good a vehicle for berries and a dollop of cream as any summer pudding. My children had porridge too, but according to a recent survey they might soon be in a minority with a full third of their contemporaries already skipping the most important meal of the day.

Of course in the holidays when the fruit bowl and fridge are nearby and the closest your child is getting to intellectual activity is counting his pocket money in the hope of affording an Xbox by next weekend, skipping breakfast might not seem to matter. But come the new school term it really does and there are a plethora of studies showing that kids learn better if they have eaten a good breakfast.

In fact, it is so important for all children to receive a decent breakfast to set them up for a day at school that charity Magic Breakfast has in the past 10 years delivered over a million healthy breakfasts to school breakfast clubs in primary schools with more than 50% free school meals, where children are at a real risk of malnourishment.

But the pressure has been piled on parents to be responsible for their child's health and size themselves, and with the confused marketing out there, they could be forgiven for wondering what to do. We take it for granted that cereals are a good breakfast choice but as Felicity Lawrence puts it in her book Eat Your Heart Out "… One of the earliest convenience foods, processed cereals represent a triumph of marketing, packaging and US economic and foreign policy and somehow they have wormed into our confused consciousness as intrinsically healthy when by and large they are degraded foods that have to have any goodness artificially restored"

Notwithstanding the addition of artificial vitamins and minerals some cereals have a nutritional profile that would see them better placed in the biscuit aisle of the supermarket, even the big name cereal manufacturers are realising that they have to cut the sugar content of the most popular children's cereals if they are to contribute to efforts to cut childhood obesity.

Recently Kellogs announced it was cutting the sugar content in its range of popular Coco Pops cereals by 15% from a whopping 35% sugar to 29.5% sugar. The move came after the brand was criticised for a recent advertising campaign suggesting children not only eat Coco Pops for breakfast but snack on them after school as well. (I must admit I do remember envying a friend pouring herself a big sugar-laden bowl of cornflakes for a post-school snack; it was a revelation to my 10-year-old self that such a breach of meal etiquette was even possible).

Given the fact that over a quarter of Kellogs' advertising spend is targeted at the under-12s it is no surprise that my six-year-old son's most (unsuccessfully) begged-for breakfast cereal is a bowl of chocolate-flavoured balls, but as a recent Which report showed, other brands of cereals are no better, with a third containing more sugar than a chocolate bar and more salt than a bag of crisps.

And it's not just the problem of obesity. Mainline a load of sugar first thing in the morning, especially when you're a sensitive youngster and a few hours later your blood sugar will come crashing down, just in time for literacy hour, making learning impossible and classroom behaviour hard to control.

Camilla Barnard from Rude Health, producers of breakfast cereals using whole grains and natural sugars explains how you make a cereal that keeps blood sugar levels steady:

"To keep you going all morning, breakfast needs to provide slow release energy. That means using only whole grains and not adding over-processed ingredients, especially refined sugars, which will give you a quick spike of energy then leave you craving more sugar ... we mix flakes of barley, corn & spelt, no wheat as we all get plenty of wheat.  Then we add a drizzle of maple syrup & honey, which have nutritional value and give a depth of flavour as well as adding some sweetness."

So maybe instead of letting your child pour themselves a sugary bowl courtesy of their favourite cardboard cartoon character, you should try switching to slow-releasing grains like oats either warm in porridge, apparently the breakfast choice of celebrities, soaked in Bircher-style mueslis or even toasted in a granola with plenty of nuts and seeds, sweetened with natural sugars and served with a creamy spoonful of natural yogurt (a little bit of fat with your breakfast slows down the speed at which sugar is released into the bloodstream). Failing that a naturally sweet, banana-based smoothie with berries, milk, yoghurt and maybe some sneaky ground seeds is a failsafe choice for reluctant breakfasters.

Better still include a bit of protein in your first meal of the day. It was only in the early 20th century when the health-conscious Kellogg brothers advocated a diet based on grains rather than the popular meat breakfasts of the time that cereals became popular and protein-rich breakfasts were abandoned. It is now accepted that a little protein at breakfast will sustain you for longer than a quick hit of refined carbohydrate.

With this in mind my other standby breakfast for the whole family is eggs – boiled with a few toasted soldiers is a youthful favourite that even a grown-up can't resist; or follow the advice of Dr. Seuss and whip up some eggs (green colouring optional) and ham And if your child won't forgo toast, make sure it's got some protein-rich nut butter on it.

Actually, why be orthodox about breakfast at all? My daughter, capricious two-year-old she may be, but there is nothing she likes better for breakfast than cold Bolgonese sauce preferably standing at the open fridge, spoon in hand. Initially I balked but then thought why not? It's got iron-rich meat, carrots, onions and tomatoes, I even do as the Italian mama does and include chicken livers and sometimes add milk as in the Chez Panisse Café Cookbook version; pretty nutritious really.

So tell us what do your children eat for breakfast? Do you have battles over brands or veto children's cereals in favour of muesli or Shredded Wheat (the only cereal to gain a green light for salt and sugar levels)? Do they refuse anything that doesn't 'turn the milk chocolatey' or happily gobble a boiled egg? Or maybe you look to other cultures - I'm thinking of emulating my son's Japanese friend who eats rice and seaweed before school. Lastly, what's the weirdest thing your child wants for breakfast?


Your IP address will be logged

Comments in chronological order

Post a comment
  • This symbol indicates that that person is The Guardian's staffStaff
  • This symbol indicates that that person is a contributorContributor

Showing first 50 comments | Go to all comments | Go to latest comment

  • verityjdo verityjdo

    18 Aug 2010, 11:56AM

    The only thing my mum could get me to eat for breakfast as a child was chocolate muffins - I literally could not get toast down me first thing in the morning nor cereal.

  • DamnedGentleman DamnedGentleman

    18 Aug 2010, 12:04PM

    Well the worse breakfast I every had was a nice full English breakfast mum did me before I went to school as I had PE first thing. I then broke my leg playing cricket and because I had a full meal I had to have it set without any anaesthetics. They needed four male nurses to hold me down as they set it.

  • ad551 ad551

    18 Aug 2010, 12:08PM

    I've never enjoyed eating breakfast, but I was never and am still not a morning person. My favourite is croissants with butter and jam - massively unhealthy but still better than muesli.

    One thing I've never understood is the 'full English' breakfast - who wants to eat all the crap at any time of the day, let alone when you've just woken up. Disgusting!

  • CptWillard CptWillard

    18 Aug 2010, 12:16PM

    Well the worse breakfast I every had was a nice full English breakfast mum did me before I went to school as I had PE first thing. I then broke my leg playing cricket and because I had a full meal I had to have it set without any anaesthetics. They needed four male nurses to hold me down as they set it.

    RESPECT!

  • danphobic danphobic

    18 Aug 2010, 12:17PM

    I frequent health/organic shops as my stomache has taken a dislike of wheat recently which causes me to bloat and fart. I think it is a real shame that most of the products (i.e that contain spelt) that are in these shops are so ludicrusly overpriced that it makes living in a healthy way almost impossible. Spelt pasta seems to be fine for my stomache but at £4:50 for a tiny bag (good enough for three meals) it is about 6 times more expensive than a decent durum wheat pasta. The same with anything that is deemed to be fashionable such as the wholesome cereal brand suggested above. Quick peek at their website shows their standard 500gram box is £6:00 (likely more if you count delivery price or the price hike you would get in a shoreditch organic shop). Cereals such as spelt and barley are cheap as chips but because they are fashionable they carry a ridiculous price tag, this should be addressed. We need to diversify our grain intake anyway but at the moment it seems the ultra fashion brigade have the monopoly on grains that have been ignored for decades. Shame.

  • omw7 omw7

    18 Aug 2010, 12:20PM

    I never have breakfast. Cup of coffee only. No problems for concentration in the mornings, rather the contrary ; if I have breakfast, it slows me down.
    My son (now 6 years old) has never taken to breakfast and is generally not hungry till lunch. No need to force him to eat and he is healthy and tall.

  • kunekune kunekune

    18 Aug 2010, 12:21PM

    Hubby had leftover savoury mince on toast the other day and declared it wonderful. The boy does like cocopops followed by toast and lashings of butter. The girl would prefer just fruit or maybe a bagel with chocolate spread or peanut butter, but if there is any leftover pasta she'll eat it. They'll happily eat a cooked breakfast like egg on toast, pancakes & fruit or eggy bread if it is on offer.

  • ameezy ameezy

    18 Aug 2010, 12:23PM

    As a teacher, it never surprises me that the students who fail to cope in the classroom are quite often the ones who don't have a proper breakfast in the morning.

    All too often they are fuelled up with energy drink and sweets for breakfast rather than choosing to eat at home. I'd rather my students be 5 minutes late and had a good breakfast than on time fuelled up with sugar laden treats from the corner shop across from school.

    That said, as always it's an issue that's been passed on through two generations - parents were fuelled up on coco pops or went to the corner shop before they went to school so they don't see the issue of their children doing the same.

    To be fair some students do have a bacon sandwich as their breakfast, which is much better than a bottle of 'red devil' and a mars bar.

    What's even more frightening is that some students don't even have a drink of any kind before they get to school.

    For the record, my breakfast is usually bran flakes or some supermarket own brand maple and pecan crunch thing. Depends what the body demands, if you catch my drift...

  • Billbc Billbc

    18 Aug 2010, 12:24PM

    Amazing how quickly you can get used to the aforementioned sugarless Shredded Wheat. Taken with non-homogenized milk (look hard and you shall perhaps find!) it is a fair compromise. Personally I prefer an egg, fried with a minimum of olive oil or butter, and a little bacon, even a mushroom or two. My indulgence is a slice of bread or toast, which is not so terrible if consumed with such a high-protein breakfast.
    Above all people need to break out of the cereal trap, which is, as the article points out, a major marketing ploy to sell us processed rubbish so that we will rush out for our first hamburger at around ten a.m. ......

  • olman9299471 olman9299471

    18 Aug 2010, 12:28PM

    My parents were very good at denying us access to the super sugary cereals (which we always got visiting other friends' houses). I don't have kids of my own, but I can distinctly recall never being able to resist oatmeal or porridge spiked with cinnamon and raisins (and a pad of butter) on cold mornings. The smell alone always got me. If you have the time (ha, ha, I know, but still) I've also never met a kid who would say no to an omelette: yes, it's that protein thing again, and most like it with cheese, but you can also sneak in actual vegetables and hear no complaints. Speaking of cheese ... most southern Americans were raised on grits, a sort of cornmeal porridge. I don't know the nutritional content, but it's surely better than Coco Pops, and again, you can flavor it in all kinds of kid-friendly ways ...

  • SusanSmillie SusanSmillie

    18 Aug 2010, 12:29PM

    Staff Staff

    @JosephKern @Cathyrelf Amended the standf to include us poor childless souls in the conversation.

    We used to have hot rolls straight from the oven as my mum wasn't much of a morning person! They were somewhere between soft baps and full on crusty rolls, such as you get in Shcccotland. Hot and moist with butter. What I'd give for one right now.

  • Naymee Naymee

    18 Aug 2010, 12:30PM

    My boys, 4 and 8 like porridge, weetabix or cheese sandwiches for breakfast. My daughter is like me, she can't face food until she's had a cup of tea and a quiet sit down to come to terms with having had to get up! She's 11 going on 15.

  • AnnaKarenina AnnaKarenina

    18 Aug 2010, 12:33PM

    In Holland children eat bread and cheese and/or bread and chocolate spread for breakfast and grow to be the tallest people in the world. They drink milk too - lots of it.

  • LondonPenguin LondonPenguin

    18 Aug 2010, 12:34PM

    If you take a bowl of cocopops, squash it down into a square, what you're left with is one small-ish chocolate biscuit. Why anyone thinks that is a good breakfast is beyond me.

    I refused to feed my daughter sugary breakfast cereals when she was small. We may have had to give ground on our nutritional principles in other areas since, but she still refuses to eat any breakfast cereals that she thinks are too sweet -- Cheerios recently failed the test. Instead she has toast with peanut butter about every day of the year.

  • sidewaysantelope sidewaysantelope

    18 Aug 2010, 12:39PM

    I had Marmite and toast with a small piece of cheese every day for breakfast when I was a kid. These days I have dried fruit and coffee, and, for weekend joy, poached eggs on toast. I love breakfast.

  • Hampbum Hampbum

    18 Aug 2010, 12:42PM

    Lived in Japan for 3 years. Swore I'd never give up toast and coffee at the start. Ended up eating rice, miso soup and soramame for breakfast. Sometimes natto.

  • meepmeep meepmeep

    18 Aug 2010, 12:50PM

    One of the great things about growing up is that I am now able to eat Coco Pops WHENEVER I WANT

    I have also cut out and filled in the after-school activity planner on the back and fixed it to the fridge.

  • cathyrelf cathyrelf

    18 Aug 2010, 12:52PM

    @ SusanSmillie

    Why thank you!

    If I don't eat breakfast, I am queasy by the time I reach the station, twitching with rage by the time I get off the train and positively homicidal by the time I reach the office. Cornflakes don't do the job and toast only briefly staves off the devil within - it has to be yoghurt, oats and fruit, or porridge in the winter. Or eggs. And then my fellow commuters are safe.

    I'll skip dinner any day of the week - but breakfast? Never. Pity the poor kid who has to make it to lunchtime without it. I'd not have learned anything in those four hours.

  • Tacon Tacon

    18 Aug 2010, 12:53PM

    Where's the evidence that breakfast is the most important meal of the day? You linked to a webMD article that in turn had no references and just talked about what "the research" says.

    There's plenty of proof that breakfast is not crucial to classroom performance:

    Lopez I, de Andraca I, Perales CG, Heresi E, Castillo M, Colombo M. Breakfast omission and cognitive performance of normal, wasted and stunted schoolchildren. Eur J Clin Nutr. 1993 Aug;47(8):533-42.

    Dickie NH, Bender AE. Breakfast and performance in school children. Br J Nutr. 1982 Nov;48(3):483-96.

    Lopez-Sobaler AM, Ortega RM, Quintas ME, Navia B, Requejo AM. Relationship between habitual breakfast and intellectual performance (logical reasoning) in well-nourished schoolchildren of Madrid (Spain). Eur J Clin Nutr. 2003 Sep;57 Suppl 1:S49-53.

  • DusterUK DusterUK

    18 Aug 2010, 12:55PM

    I've always been a great fan of the whore's breakfast - a big mug of brutally strong coffee and a cigarette. It covers two of my four food groups before I've even got in the shower in the morning.

  • Carefree Carefree

    18 Aug 2010, 12:56PM

    I've never liked sugary cereals as an adult...things like Coco Pops and Crunchy Nut Cornflakes were a birthday/holiday treat when I was a kid but I never developed a taste for them after I grew up.

    The idea of eating something so sweet in the morning just revolts me. I'll only eat muesli if it's the non-added sugar variety, and in winter if I have porridge I like it the Scottish way, made with water and low on cream, and put really dark muscovado sugar on it. The thought of putting syrup on porridge just makes my teeth ache!

    A pity I can't seem to apply this to the rest of my diet as after 11 in the morning onwards I have a ridiculously sweet tooth.

  • cavelier5 cavelier5

    18 Aug 2010, 12:57PM

    My 2 year old tank of a son will eat everything and anything at breakfast - but weetabix with goats milk followed by a 'nana is the default setting for him. Not sure if it helps his concentration levels in the class room though.

    My 4 year old daughter is a typical fussy little girl though. Some mornings she has to be teased and coaxed into eating something other than Cheerios - porridge occaisionally goes down but to be honest I would have turned my nose up at porridge as a kid. It's just Oliver Twist gruel isn't it?

    I don't understand people who miss breakfast. If I got to 10am without anything I'd be hallucinating with hunger. On my morning commute there's this guy on my train who's brekky consists of two cans of Redbull and a pack of Frazzles, every morning without fail. Good lad.

  • JGMalaprop JGMalaprop

    18 Aug 2010, 12:58PM

    bron99.....

    A full Irish fry up varies but usually involves egg,white pudding,black pudding,sausage,bacon,tomatoes,fried bread or soft crusty white buttered loaf..pretty much like the English ...

  • flashclarke flashclarke

    18 Aug 2010, 12:58PM

    During the warmer months I've taken to having Balsamic tomatoes and poached egg on toast or fruit and yoghurt. In winter I have porridge with crushed toasted nuts with dates. It's a real stomach filler and keeps you going through the morning, plus the dates sweeten it up just enough.

  • philly82 philly82

    18 Aug 2010, 1:03PM

    Coco Pops - i was never allowed these as a child - something to do with having Type 1 Diabetes probably. But they are my secret grown up guilty pleasure holiday breakfast.

    The rest of the time i have grown up and boring brown cereals of bran flakes, grape nuts or granola first thing, with a tea and fruit juice chaser when i get to work.

    Apprently you should eat your breakfast first thing to kick start your metabalism rather than having it a while later at work which can leave your metabolism delayed and sluggish.

  • trevorgleet trevorgleet

    18 Aug 2010, 1:05PM

    I'd have hoped the Graun would be a bit more incisive in separating the dietary good sense from the lifestyle-industry puffs here.

    Distrust any food industry rep who uses the word 'drizzle'! Maple syrup and honey may taste nicer but have hardly any more nutritional value than sugar - just read the labels. And you can eat mushed-up fruit without calling it a smoothie and paying over the odds to have it pre-processed and trucked around the country in a plastic bottle.

    I'd let your daughter enjoy experimenting - but teach her to shut the ruddy fridge door while she does so.

    Me? Porridge (or, in summer, just raw oats left to soften in the milk for half an hour for a wonderful nutty, vanilla-y taste) with a fistful of mixed dried fruit. Cheapest supermarket oats and fruit are fine. And a full blown stop-your-heart fried bacon, eggs, sausages for special occasions, with mushrooms and tomatoes as the tribute vice pays to virtue.

  • gingernick gingernick

    18 Aug 2010, 1:06PM

    DusterUK could well be right - I used to share a house with a teacher who shared your choice of whore's breakfast, only he used to have a spray mist of grappa from an atomiser on the coffee (before driving to work) and the cigarette was usually of the jazz variety.

    Doesn't seem to have done him any harm seen as he's now a head teacher. The kids probably suffered though...

  • Storm Storm

    18 Aug 2010, 1:06PM

    When I was a kid, managing to get a box of Coco Pops was a great feat and it would be eked out over days.

    These days sweetened cereal makes me feel sick, even a bowl of Rice Crispies with skimmed milk turns my stomach. I have porridge with fruit instead.

    With the demise of the Food Standards Agency, manufacturers will be able to con even more parents into thinking they are feeding their kids something nutritious for breakfast. There should be realistic labelling of nutrition on the packet (i.e. values for an actual bowl size, not some imagined 35g portion) and alluding to healthy benefits should be disallowed.

  • papervolcano papervolcano

    18 Aug 2010, 1:06PM

    No kids, but breakfast is taken at my desk - can't eat earlier, but need to eat something for breakfast or I'll start snacking on my monitor. So a mug of yoghurt and muesli and a pot of tea does for me. With a can of red bull on bad days....

Showing first 50 comments | Go to all comments | Go to latest comment

In order to post a comment you need to be registered and signed in.

|

Comments

Sorry, commenting is not available at this time. Please try again later.

Recipe Search

Recipe Search

Search by ingredients (separated by comma)

Or search for a recipe by name:

Powered by What Could I Cook.com

Health: best treatments BMJ Group

Read information about the best treatments for 180 common conditions, including: Bronchitis, High cholesterol, High blood pressure.

Search all conditions and treatments:

This information is brought to you by the British Medical Journal in partnership with Guardian.co.uk

Word of Mouth blog – most commented

  1. 1. The bad breakfast club (226)
  2. 2. Let's burn a few books (140)
  3. 3. God bless deep fried America (92)
  4. 4. How to make the perfect meringue (74)

Word of Mouth blog weekly archives

Aug 2010
M T W T F S S
23 24 25 26 27 28 29
30 31 1 2 3 4 5