Labour leadership contender Ed Balls warned his party today that it risked falling into David Cameron's "trap" by focusing its fire on the Liberal Democrats and letting the Conservatives "off the hook" over unpopular government decisions.
In an article in today's Times, the shadow education secretary said Labour must not forget that the coalition was "fundamentally a Conservative government".
The Lib Dems had "sold their principles for power", Balls said, as he pointed out Nick Clegg's party's low poll ratings in contrast to the rise in Labour's membership since the election.
"But while we must win back voters lost to the Lib Dems, we must not let the Tories off the hook," Balls wrote, adding: "The reason why the fiasco over school building cuts and the rushed academies is so damaging for the government is that a senior Tory is in the frame," a reference to Michael Gove, the education secretary.
"So Labour must focus its fire on the Tories, not just on the Liberal Democrat cannon fodder shielding Mr Cameron."
Balls urged Labour supporters not to give up the "radical centre ground of British politics". He warned that Cameron "will seek to present the coalition as dominating the centre ground, while caricaturing Labour as irrelevant, reactionary and retreating to the left".
In a warning to fellow leadership contenders Ed Miliband, David Miliband, Diane Abbott and Andy Burnham, he said: "That's why all of us as leadership candidates, as we seek the votes of Labour and trade union members and the praise of leftwing thinktanks and newspapers, must beware of departing from the centre ground, by making unwise promises or losing touch with our constituents on issues such as crime."
Balls said Labour needed strong leadership to make a credible argument against slashing public spending and raising VAT, and called for radical policies which were both realistic and "in touch with the aspirations, concerns and values of ordinary working people".
He denounced the idea that the party's biggest challenge was to win back middle-income voters as a "myth".
"They largely stuck with us at the election, while we lost the support of too many people on lower incomes who felt we were no longer on their side," he wrote.
And he warned against seeking the approval of the rightwing press and "conservative business groups".
"We've ridden that tiger before and it didn't get us very far," said Balls.
But Balls's insistence that the party ought to avoid falling for the coalition's argument that cutting the deficit as quickly as possible is the No 1 priority was challenged by the results of polling commissioned by the thinktank Demos.
The survey of 45,000 people, conducted by YouGov, suggested that Labour's refusal to spell out the full implications of Britain's record deficit might have cost the party at the ballot box in May.
Many who had voted for Labour in the past but switched support in the general election told the pollsters they believed that state spending had reached – or even breached – acceptable limits.
The polling suggested voters were turned off by the party's main message on public services.
Richard Darlington, of Demos, said: "This poll will be a wake-up call for Labour's leadership candidates. Labour's next leader needs to support public sector cuts and embrace the 'big society' agenda if they are to be heard by the public."
He added: "This post-election poll shows that Labour's defence of services against spending cuts was falling on deaf ears. While Labour has consistently argued that spending cuts should not go too far or too fast, this poll shows that a significant number of voters recognise the need for cuts. That includes many people who had recently voted Labour, many of whom felt that Labour was spending too much, too wastefully, with too little benefit for them and their families."
The survey of social attitudes and perceptions of the main political parties was commissioned by Demos to interpret the outcome of the general election.
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