The Guardian Green Ad Network is the world's leading advertising network focusing on the environment, sustainability and ethical leadership. It is designed to join up the publishers of the best independent websites with the readers and advertisers of guardian.co.uk.
Within the overall green network we run a number of sub categories that advertisers can choose from in order to better target their campaigns.
Currently these include:
• Ethical Living
• Ethical Travel
• Business and Technology
• Green Automotive
On this site you can see which publishers we work with and find out how and why to advertise with us.
How it works
Our experienced and professional sales team make it easy for advertisers to buy IAB standard ad units on individual sites or across valuable categories. They also make it easy to optimise campaigns and attain the levels of reporting required to ensure a strong return on investment.
The ad server
Our technology partner ADiFY will host and serve all the ads. They will take you through the set up process as well as handle all the reporting. The ads will be served on UK inventory only.
Promotion of partner sites
Partner websites will feature in a rotating ad slot on the guardian.co.uk homepage, which will help boost the traffic to the partner sites.
Creative control
Partner websites will have complete control on all ad creatives that run on their website, but the Guardian News & Media sales team make the judgement in the first instance.
Why you should advertise on the network
Key benefits
Advertisers benefit from being part of a large news site as well as smaller specialist sites, thereby reaching an even larger, targeted audience.
The websites taking part have been carefully selected by our editorial teams and share the Guardian's brand values.
Benefits of our unique offering include:
• Opportunity to be one of the first brands ever to appear on these influential sites
• Access to attractive new environments across niche subject areas
• Engagement with highly valuable, engaged audiences, who are passionate about their subject
• Advocacy building among hard to reach opinion formers and influencers
Target your campaigns
The Guardian Green Ad Network is a flexible advertising tool. You can gain maximum reach by booking across the whole network, or target your campaigns to one of four specific green categories.
• Ethical living
• Sustainable travel
• Business and Technology
• Green motoring
Our partners
The Guardian Green Ad Network consists of 64 sites globally.
According to Adify figures from April 2009, the network reaches 3.6 million users and serves 27 million page impressions.
Here are some of our key sites:
Ecostreet
http://www.ecostreet.com
An independent, pioneering blog, directory and forum dedicated to raising green consciousness. Run by two sisters since 2002, it is committed to spreading the word about living green and making it easier for people to find green products and services. From simply starting out as a directory of UK websites it has grown over the past 5 years into a thriving global community of readers who contribute to the EcoStreet blog, directory and forum, and to the common cause of wanting to live more sustainable lives.
Inhabitat
http://www.inhabitat.com
Devoted to the future of design, tracking innovations in technology, practices and materials that are pushing architecture and home design towards a smarter and more sustainable future. Founded by NYC designer and graduate architecture student Jill Fehrenbacher as a forum in which to investigate emerging trends in product, interior and architectural design.
Walkit
http://www.walkit.com
Dedicated to showing people how walking around town is the smart choice - avoiding delays and overcrowding, while also being healthy, green and free. Operating in London, Birmingham and Edinburgh, and with ambitious plans to extend the service across more UK cities in the coming months.
For full information on all the sites please visit the Green Ad Network publishers' site on guardian.co.uk
Key audience demographics
Guardian users have strong green attitudes
They are influential in green issues
Source: Guardian Green Ad Network Research 2009, UK respondents
Contacts
For further information please contact
Gareth Neville
0203 353 2241
gareth.neville@guardian.co.uk
Alternatively please contact your usual Guardian News & Media sales rep or call
020 3353 2551