Tonight, it's episode seven, series three of Gok's Fashion Fix. He will revisit Tracy Willis from series two "whose biker image contrasted wildly with her role as mayor of Seaford. Having previously shed her masculine look …". Blah, blah. Here we go again.
We're almost at the end of the third series of this programme, and still Gok has a very one-dimensional view of how a woman should look if she wants to be sexy. And, that look is "traditionally feminine". Think floaty floral pieces that show off her "bangers" (Gok's word).
But perhaps a female biker can look good as she is? Maybe not all women want our bangers on show, eh Gok? In 2010, are we still so narrowly constrained in our view of what femininity is to not be able to step away from old stereotypes?
Last week, Gok fans saw him go to Matlock to "meet 26-year-old CJ Rees, who's got a curvy body, but dresses like a teenage boy". Do you see the theme here? Anything a bit boyish or masculine = ugly and dowdy. Did the Androgynous Deyn phenomenon completely pass him by? What about the boyishly stunning Erin O'Connor? I keep watching in the vain hope he'll wise up and put a woman in some double denim or a sharp suit like this, but I fear it'll never happen.
Don't get me wrong, I love Gok. I am so immensely pleased about what he's done to try to make different women's shapes more appreciated. You can tell he genuinely loves women and wants to make them feel good. I've even had tears in my eyes at the end of particularly emotional makeovers, touched to see one of his girl's glowing and happy with herself.
I think most gals, boyish or not, would like a bit of Gok in their life (well, those that aren't offended by having their breasts called "fun bags", anyway). I, personally, would love him to take me on a fabulous shopping spree, stop off somewhere fancy for lunch, have some champers and get my nails done.
I just wouldn't want my "24-piece capsule wardrobe" to involve any chiffon, an LBD or anything with the word "maxi" on the label. I'd feel like I was being dragged up. It's a tougher challenge to find boyish and beautiful looks on the high street – and I don't know if our boy is actually up to that task.
If the programme lives to see another series – and with about 2 million viewers each episode, it should do – I am pleading with you, Gok, do some non-girly girls for us. And ones that embrace their boyishness and understand that they do not have to switch to a stereotypical feminine image to look a million dollars.
Or better still, take Jo from the home counties out of her maxi dress and sex her up a bit with a biker outfit?
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