DoubleClick Studio
DoubleClick Studio provides an alternative to the DoubleClick Motif Ad Kit by providing creative agencies with a free rich media production and workflow tool. Like the Ad Kit, DoubleClick Studio includes Adobe Flash components for developing DoubleClick Rich Media creatives. However, DoubleClick Studio goes above and beyond the capabilities of the Ad Kit to bring more efficiency and control to the rich media production process. It does this by:
- Catering to novice ad builders through smaller, more versatile, Flash components
- Supporting advanced Flash developers with powerful AS2 and AS3 APIs
- Empowering producers with a web-based interface for managing their entire rich media workflow
Key Benefits for Creative Agencies
- Produce traffic-ready ads quickly
- Stay organized with a single place to manage rich media ads
- Output high-quality, innovative ad units using drag-and-drop Flash components and/or powerful APIs for advanced users
Read the overview for creative agencies.
Key Benefits for Media Agencies
- Save trafficking time by having new and updated creatives pushed directly to DART
- Save time creating preview links by allowing creative agencies to do this on their own
- Get tighter control and insight into custom metrics through an enhanced creative preview system
Read the overview for media agencies.
Key Benefits for Publishers
- Save trafficking time by having new and updated creatives pushed directly to DART for Publishers (DFP)
- Please clients with a workflow that gets preview links into client's hands faster
- Use an enhanced creative preview system that can showcase how creatives will look on your site
- Access powerful and intuitive Flash components and APIs for building custom creatives
Getting Started
To learn more about or request access to DoubleClick Studio, visit studio.doubleclick.com.