Your Prospects and How They Rate Online Content

An IDG Research survey has found that your buyers spend two-thirds of their time online searching for specific information and half of them participated in at least two networking activities. You may be surprised at how much time they spend in tech vendor sites.

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CMO Advisory Best Practices Series: Marketing's Planning — People, Process, and Technology

Many marketers view planning as an adjunct to their jobs, rather than an integral part of their responsibilities. In addition, technology marketers are lagging in the use of technology to support the marketing planning process, tracking of budget versus spend, and the adoption of consistent processes worldwide.

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How Online Advertising Works: Whither The Click?

Are low click rates evidence that an ad has not had any impact on consumer behavior? Or, does online display advertising work in a similar manner to traditional offline advertising with multiple exposures over time being needed to effect a change in consumer behavior? Click here to obtain the full report.

Listen to Your Marketing Gut, Part 1: Facebook

We hear the words “Facebook,” “LinkedIn,” and “Twitter,” and think “social media giants.” As marketers, we look at how best to advertise with social media, leverage the channel, or just plain understand its implications to our brands and overall marketing efforts.

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Marketing: Redefining What It Means

If you’re feeling some angst around issues relating to content related to your brand that you may have found on the social Web, or read about regarding someone else’s brand, look no further than your own business card. The problem may be that somewhere on it, under your name perhaps, it says “Marketing.” Unlike traditional media, social media doesn’t originate with you, so you can’t control it.

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Social Networking Generates Leads, Closes Sales for Marketers

According to a social media study by Michael Stelzner for the Social Media Success Summit 2009, 88% of marketers in a recent survey say they are now using some form of social media to market their business, though 72% of those using it say they have only been at it a few months or less.

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A Single Network OS: Maximizing Operational Efficiency And Flexibility

In a survey, more than 80% of respondents agreed that evaluating and tracking network costs was important. However, only 53% felt they had a good grasp of how to calculate the total cost of ownership for their network. Why the discrepancy? Learn about three steps to overcome these obstacles and maximize the efficiency of your network.

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Ad Network Survey

Three Quarters of Marketers and Agencies Use Ad Networks

IDG Research Services has surveyed 136 tech marketers and agencies to determine their use of ad networks. While 79% of the respondents report that their companies used ad networks in 2008, 85% plan to use ad networks in 2009.

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Winner - B2B: IDG - AccelerateResults.com for AMD

3/18/09, Min

When a major manufacturer of computer processors and video cards needs to reach its core constituency, then a combination of reach and targeting is in order. IDG leveraged its massive IT audience as well as its many properties in print and online to make Accelerateresults.com so much more than a custom publishing project or mere “minisite.”

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Marketing?s Role in Sales Enablement

The Sales Enablement (SE) role is fast taking root at many of our client companies. But it is interesting to see that its position on the organization chart is somewhat fluid. Does the role take root in sales? In marketing? Does it have to make an effective straddle across both functions , or is it [...] Read the full post