HP announced a new cloud-based service today. But if you tried to connect to the "true webcast" with anything but IE on Windows, you were destined for problems.
Serendipity struck when a big IT vendor bought the services providers used by The Gem Group, which also used the hardware from the vendor. Such luck may not befall you.
Monitoring tweets on Twitter through Salesforce.com sounds like a good idea to marketers, but it's likely to create new problems for help desk managers.