Kanye West is changing his name to Martin Louis the King Jr. in honor of to embody the real MLK Jr. and his favorite label, Louis Vuitton. He made the announcement in a recent video, demanding that the populace "address me as such." It must be part of his plan to lift the world's collective spirit. He tells Complex magazine he's doing "crazy, bold stuff so [the public] can live through me and get their mind off the recession.” Oh, how did he know? [NYDN]