How Online Advertising Works: Whither The Click?

Are low click rates evidence that an ad has not had any impact on consumer behavior? Or, does online display advertising work in a similar manner to traditional offline advertising with multiple exposures over time being needed to effect a change in consumer behavior? Click here to obtain the full report.

IDC Special Report: 2009 IT Spending, Marketing, and Sales Forecasts

In December 2009 IDC analyzed the technology landscape from three perspectives: buyers, marketers, and sales. 2009 is going to test them all.

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To watch the VIDEO report click here

IDC’s Trends, Forecast, and Essential Guidance for Tech Marketers: 2009 Barometer

IDC profiles leaders in marketing operations and programs and provides guidance on planning budgets for next year. Click here to obtain the full report.

IDC's Sales and Marketing Organizational Transformation

This IDC Insight offers IDC clients with guidance and road map toward transformed organizational structures that are designed to better meet the needs of today's tech market buyers. Click here to obtain the full report.

Eliminating Channel Conflict Between Publishers, Ad Networks

There has been no shortage of commentary in recent months on the growing tension between publishers and ad networks. A recent IAB-sponsored study by Bain & Company is typical in tone and among the best at framing the key issues (though somewhat off the mark with respect to proposed solutions--more on that below).

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eMail Tops Online Ad Budget Change in `09

According to a survey of marketing executives by Datran Media, E-mail leads all other channels by a wide margin in terms of performance for their companies. 80.4% of more than 3,000 executives surveyed chose e-mail as a strong advertising performer, compared to 56.8% who chose search, the second leading performer.

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Why is it so important to ‘authenticate’ my e-mail?

E-mail authentication is one of the most important ways recipients protect themselves from spam. The presence of authentication in e-mail—or the lack of it—is one of the key factors in determining if e-mail gets delivered to recipients.

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Get a Handle on Your Content

Audience: Marketing, Complexity Level: Introductory, Source: Media/3rd Party

Are you in this situation? Do you know who has the marketing content that could be useful for lead generation, campaigns, or nurturing? I think so? Maybe? No?

IDG Consumer and Tech Enthusiasts News and Information Distributed to Media Sites Nationwide Through Mochila

The DEMO conference, known for launching some of the technology industry's biggest innovators, announced today that there will be 39 new products launched at DEMO 09.

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