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Copyright Manila Standard Today 2005-06

Manila Standard Today Online
This is the online edition of Manila Standard Today, a nationally circulated newspaper published daily in the Philippines since February 1987.
    The Web site, born in August 2002, extends the newspaper's reach beyond its traditional readers and makes its brand of Philippine news and opinion available to a much wider and geographically diverse international readership.
    In tone and content, the online edition mirrors the editorial thrust of the newspaper. While hewing to the traditional precepts of fairness and objectivity, the Manila Standard Today believes the news of the day need not be staid, overly long or dry. Stories are succinct, readable and written in a lively style that has become a hallmark of the newspaper. Opinion pieces reflect the wide range of viewpoints that contend for attention and acceptance in the place all Filipinos — regardless of where they live — call home.

Who reads Manila Standard Today?
A July 2005 survey of subscribers shows our typical reader:
• Is a college graduate
• Is 45 years or older (25-44 is second largest group)
• Is a corporate officer, professional or employee
• Owns his or her house
• Travels by air once or twice a year
• Dines out five times a month
• Owns one or two cars
• Has one or two memberships in exclusive clubs
What they like:
• Readability
• Layout and design
• Treatment of the news
• Features
• Columns
• Lifestyle and entertainment
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