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How to Hire a Professional Blogger For Your Business
Friday, Sept. 19, 2008: 3:30 PM - 4:45 PM, 227

Businesses looking to enhance their online presence are now the biggest source of problogging jobs. These prestigious and relatively high-paying blogging careers are highly sought-after by aspiring probloggers. This session provides an insider's guide on how to get hired and succeed in these rewarding positions. This session reveals how aspiring probloggers can: * Find the business blogging positions that are not listed on regular job boards * Develop the business-blogging skill sets employers are looking for * Master relevant business concepts like metrics, ROI, branding etc. * Create the pitch-perfect application and portfolio * Answer the most common interview questions * Negotiate for the best pay and benefits * Get a paid blogging job!

Participants
Will Chen - Wise Bread (Editor)
Will Chen Will Chen
Will Chen is the marketing director of the Killer Aces blog network, which is best known for its popular blogs [Wise Bread](http://www.wisebread.com), [Parenting Squad](http://www.parentingsquad.com), and [Healthcare Hacks](http://www.healthcarehacks.com). His insights on blogging and business have been cited by Forbes, CNBC, Nielsen's Media, and Master Card Small Business. Will is an expert at acquiring talented bloggers and training them to become media-savvy self-promoters. Under his guidance and management, Killer Aces bloggers are making frequent appearances on major news outlets and social media websites. Will recently closed a book deal for Killer Aces bloggers. "Living Large on a Small Budget: Wise Bread's Guide to Frugal Living" will be published in spring 2009.
Gregory Go Gregory Go
Gregory Go is the About.com Guide to Online Business. About.com is a New York Times publication with 53 million visitors per month. In 2007, Greg co-founded the Killer Aces blog network, where he hired and managed over 50 probloggers. Greg is also a blog and online strategy consultant to all kinds of businesses around the world. He helps clients develop their online presence, advising them on issues like content development, blogger management, and ecommerce solutions.
Darren Rowse - Digital Photography School (Editor), ProBlogger (Editor)
Darren Rowse Darren Rowse
Darren Rowse is best known for his blog ProBlogger - a community centered around helping bloggers improve their blogs and find ways of building an income from the medium. Darren has been a full time blogger since 2005 on blogs like Digital Photography School (a blog helping digital camera owners to get out of Auto mode) and has recently co-authored the book 'ProBlogger: Secrets for Blogging Your Way to a Six-Figure Income' (Wiley) with Chris Garrett. Darren is also one of the co-founders of b5media - a blog network with over 350 blogs. Darren's passion is helping bloggers learn how to reach their potential as bloggers and he looks forward to connecting with bloggers of all stages in their development at Blog World Expo.
Jim Turner Jim Turner
Jim Turner is the leader of the One By One Media team and it was his vision that began the business in 2004. Jim is a well-respected professional blogger, mentoring others to become professional bloggers and leading companies through successful online campaigns. Jim is a leader in the new industry of social media and business blogging, and is well connected in advertising, public relations, marketing and other business circles.
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