To that end, the company announced this morning that it will spend $486 million to purchase Greenfield Online, Inc. (NASDAQ: SRVY) as it swiped an earlier takeover offer from the Quadrangle Group with its $15.50 per share offer. Microsoft's offer of $17.50 per share is a 10% premium over Greenfield's closing price this past Monday, when the offer was received without Greenfield knowing the origin. That is, until today.
Microsoft wants control of www.ciao.com, one of Europe's leading price comparison shopping search engines. Does Microsoft really think owning a leading consumer review and price shopping search engine will bolster its Microsoft Live platform? Since it couldn't compete in the U.S. against Google, Inc. (NASDAQ: GOOG), perhaps Microsoft is turning to international purchases as a second competitive act. Greenfield also has an "internet survey solutions" division that Microsoft will sell to an undisclosed buyer.
Reader Comments (Page 1 of 1)
8-31-2008 @ 2:23PM
Shaun said...
Microsoft has really been trying to gain dominance over the search engine game lately. It will be interesting to see what happens.
http://www.stocks-simplified.com
9-03-2008 @ 3:34AM
edward opwapo ongaro said...
l thank you want to all are welcome can computer open bank fine your all greeting.